When does the 90-day clock start?

After approved samples and signed artwork, not after the first email. Promising 90 days from inquiry is how plants miss ship dates.

What usually delays a first run?

Unfinished label claims, late print files, and incoming ingredients that fail spec. Organic or Kosher scope confirmed late also slips the slot.

Planning

Use this to brief retail or a launch calendar. Windows are directional. Your quote will name the slot we can actually keep.

A few days to 2 weeks

Fit call, category check, and a written list of what we need for samples. This is not production time.

2 to 5 weeks

White label uses a proven base and moves faster. Private label iterates flavor, dose, or roast. Toll waits on your incoming spec.

2 to 6 weeks in parallel

Custom lids, cartons, canisters, and bags often set the calendar. Blank components exist for pilots.

After sample and art sign-off

Pilot MOQs often start around 5,000 units per SKU. Slotting depends on line schedule and changeovers.

Shorter than the first PO

Repeat SKUs skip development. Keep a written replenishment cadence so subscriptions do not miss a week.

Service pages list category-specific timelines for nicotine pouches, functional beverages, and K-Cups.

Book a fit call with your target ship week. We will say what is realistic from Sunrise.